Sunday, April 09, 2006

Does the rise of internet search mean the fall of great headlines?

"So news organizations large and small have begun experimenting with tweaking their Web sites for better search engine results. But software bots are not your ordinary readers: They are blazingly fast yet numbingly literal-minded. There are no algorithms for wit, irony, humor or stylish writing. The software is a logical, sequential, left-brain reader, while humans are often right brain."
This Boring Headline Is Written for Google [NYTimes]

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