Wednesday, July 13, 2005

Free coin counting + free branded merchandise = great advertising ploy

Did you know Commerce Bank has free coin counting? Branches of this bank have been popping up like mad around New York recently, and I'd never been inside one before until tonight. But after a friend mentioned this free service, I had to check it out. We only ended up cashing in $2.01, but it was fun playing with the "Penny Arcade" and since we "guessed" within $1.99 how much our coins would total up to be, we got a free prize: a choice of either a big red "C"-shaped plastic piggy bank or a keychain. I always thought it was pretty dumb that Coinstar -- seen at many supermarkets -- charged you like seven cents on the dollar for the service. Now, you can do it for free, if you're near one of these banks. Yet another reason to go digging for all that loose change that's hiding around your home.

4 comments:

Anonymous said...

It's only a piggy bank if it's a pig -- or if you write "piggy" on it in marker. Hmph!

Anonymous said...

So let me get this straight... Simply by guessing within $1.99 that you had $2.01 worth of coins, (allowing for a 99% margin of error!) you won a prize? Does anybody ever not win the prize?
- Daryl

Jeremy said...

Well, we totally didn't know about this whole prize thing going into it, although I'd imagine we must've looked silly once we went to claim the prize. It's meant for when you have a whole cookie jar of coins and really DO have to guess ...

And no, technically, it's not a piggy bank unless you deem it so.

Betsy said...

I read a little article about Commerce Bank last night that basically said that the Penny Arcade is mostly about fun -- hence the prize and all the silly lights. Of course, it's also about getting people like us to come in and play with it with the hopes of making us real customers. So I think we were merely fulfilling their hopes for the coin-counter.