Tuesday, June 21, 2005

Mmmm, Doritos ...

What's funny about this latest GQ article about Saddam (and all its secondary coverage) is that it perfectly mixes a hard-news figure with lots of fluffy celebrity-type gossip. It's even better than the shot of him in his tighty-whiteys.
What's your favorite color, Saddam? Who was your favorite president (besides yourself, of course)? What's your advice on women, Saddy? (You don't mind if I call you that, do you, Saddy?) What's your plan for world peace?
Now usually when a celebrity is linked to a particular brand, fashion or trend -- think Ashton and the trucker hat -- sales skyrocket. But what happens when that celebrity is really a villain (not just someone who plays one on TV)? Will Doritos become verboten? Will Froot Loops be the new freedom fries? Or will people just read the articles, ignore the whole potential moral dilemma of trending off a reputed dictator's habits, and think: Mmmmmm, Doritos, I could devour a family-size bag of those myself?

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