Tuesday, March 22, 2005

Romenesko's other passion

This evening I happened upon a blog entirely devoted to track the phenomenon that is Starbucks. Being an online media-news junkie, I was surprised to discover that none other than Poynter's Jim Romenesko appears to be the author of this java blog. The tagline? "Somebody has to monitor America's favorite drug dealer."

Recent entries include a 95%-flattering (and not really all that groundbreaking) "day in the life of ..." piece from the NYDN and the write-up of an NPD Group survey on the rate of coffee shops (Starbucks and others) per capita. Apparently, those cold Alaskans in Anchorage have lots of opportunities to warm up with a cuppa joe: There are nearly 3 coffee shops per 10,000 people! In second place? Yep, you guessed it: Starbucks' home base, Seattle. New York doesn't rank very highly on the per-capita chart, but still boasts a whopping 525 coffee shops total. (I wonder how they classify "coffee shops" since I imagine many New Yorkers rely as heavily on neighborhood delis as they do on Starbucks and its ilk for daily shots of caffeine.)

No comments: